Jays Shortt
Market research: Characteristics of the health aware
This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]
Market research: Characteristics of a health freak
This is the first in a series of posts summarising the results of a survey focused on understanding consumer attitudes towards health, wellbeing and health lifestyles in the UK. If you have clients or patients it can often help to categorise them into groups according to their attitudes as this provides a very useful way [...]
How healthy is the UK? 32% of people still don’t value health as a priority
I did some research at the British Library the other day to find out how people’s attitudes are changing to health and wellbeing in the UK. Unfortunately it’s not an easy undertaking as you can well imagine. In fact after having only found arbitrary statistics from a plethora of different sources I realised I wasn’t [...]
Introduction to Booking Bug: How you can accept bookings and appointments online
There’s a great new company I want to introduce you to. It’s called BookingBug.com. In summary, BookingBug allows you to take bookings online. For a small fee you can create a small widget that enables your customers to quickly and simply select an appointment time and make payment withoug you having to raise a finger. [...]
DOs and DON’Ts when creating a customer satisfaction survey
Do you use the internet to gain insights into the satisfaction of your customers? The most important thing you can do when building and managing a website is to listen to your userbase. It’s all too easy to get carried away with cool designs and unnecessarily complicated new features. As a rule web designers and [...]
How to promote your clinic to a GP surgery
Recently on LinkedIn I asked the following question: Has anyone had any success promoting your services to local GP surgeries? Do you have any tips how to increase GP referrals? Thanks The best response was provided by Andre Duquemen of AttractPatientsNow.com. He wrote: Hello Jays, I built my business around working with local GPs and [...]
Cocoon Health is getting ready for an upgrade
At Cocoon Health we’re planning for the next big push in the network’s development to make the experience for all our users the very best it can be. We’ve now finished defining the next phase of development which will see the introduction of an advertising and blogging system for health professionals. So, for a small [...]
Search Engine Optimisation Best Practices for Therapists
This post is for those of you building a website for your health practice or own a website already and want to get the most out of it via Google’s organic search. I suggest you audit your site using this checklist to ensure that you’re site adheres to Google’s best SEO practices. Your goal is [...]
2 UK health organisations with great websites and fantastic services: BeMindful & YesToLife
I’ve recently come across two organisations whose visions and values chime with our own at Cocoon Health. I’d like to use this post to introduce them to you. BeMindful.co.uk As soon as your browser completes loading the page, you’re eyes are spoilt by a richness of colour that most web developers would be frightened of [...]
Half of UK GPs either provide or recommend alternative therapies
How we can help complementary and alternative therapists increase referrals from GPs It’s our goal at Cocoon Health to build the perfect referral network for all types of health care professionals. We want to see thousands of GPs recommending the very best complementary and alternative therapists to their patients. GPs will be able to perform [...]
