Jays Shortt
Schools, colleges and course providers for health professionals can now join Cocoon Health too – and it’s completely free!
We’ve been approached by lots of colleges in and around the UK. All of them have been frustrated that they haven’t been able to create their own Cocoons. A big sorry goes out to all of you. We’ve been receiving so much feedback from all our users we’re having a hard job of keeping up. [...]
Get your professional body to recommend you to the network
I want to thank all our members for the feedback, ideas and encouragement we have received – almost 1,000 professionals now have a Cocoon on the network. As a social enterprise, we wouldn’t be able to do it without you. Many of you have suggested that we contact all the UK’s professional bodies and regulatory [...]
A Very British Disease – Experienced by 1000s of Therapists
The following article is written by Annie Kaszina. Annie specialises in healing the healer. She has a unique 7 Step Plan specially designed to help therapists get out of their own way, heal the British Disease, ‘quit being Mini Me’ and, instead, maximize their personal and professional effectiveness. If you want to take care of [...]
Therapist’s Google Adwords campaign generates 60% fewer leads in 1 year
I was at a networking event for complementary therapists in London last week. It was an opportunity* for therapists to support one another, share experiences and give advice and support. After we had had our sandwiches and mini-sausages I got into a conversation with a Therapist concerning his Google AdWords marketing activity. It started off [...]
The first month since going live
We’ve been receiving some fantastic feedback from professionals already. Visitors to Cocoon Health can now search for treatment from almost 900 UK therapists, fitness and wellness professionals’ Cocoons on the site. A big thank you to all of you who have sent us emails of encouragement and your feedback. We’ve been listening to your ideas [...]
Know That You Are The World’s Best Therapist!
The following article is written by Jane Miller. Jane is a business and personal coach to Alternative Health Practitioners, helping them to build their business and their confidence. To contact her send emails to: jmillercoaching@googlemail.com So many Therapists and new business people that I have met admit, in private moments, to feelings of inadequacy. They [...]
Research into health professionals’ marketing activities
Below are the results of some research we carried out a few months ago. In total 44 health professionals – including acupuncturists, osteopaths, physios and massage therapists – took the survey. These results won’t come as a surprise to many. The overwhelming majority find it almost impossible to make time for marketing. So much time [...]
Can anyone afford to ignore social media?
These are the key points to the video that I think are most relevant to health professionals: “We don’t have a choice on whether we do social media, the question is how well we do it” Erik Qualman, author of Socialnomics. Personally, I would amend this statement to simply ‘…how we do social media’. Above all [...]
Cocoon Health’s Story
Here’s a short history of how Cocoon Health came about. Back in Spring 2009 I began to develop an online directory for massage therapists. It only took a couple of months before it became patently obvious to me that if the site was ever going to be built I needed to instruct an experienced web [...]
