Analysis
Market research: Characteristics of the health aware
This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]
Market research: Characteristics of a health freak
This is the first in a series of posts summarising the results of a survey focused on understanding consumer attitudes towards health, wellbeing and health lifestyles in the UK. If you have clients or patients it can often help to categorise them into groups according to their attitudes as this provides a very useful way [...]
How healthy is the UK? 32% of people still don’t value health as a priority
I did some research at the British Library the other day to find out how people’s attitudes are changing to health and wellbeing in the UK. Unfortunately it’s not an easy undertaking as you can well imagine. In fact after having only found arbitrary statistics from a plethora of different sources I realised I wasn’t [...]
Number of people in the UK searching for natural and alternative health on Google drops 30% since 2004
It’s true, people aren’t searching on Google for natural and alternative medicine the way they were in 2004. But don’t panic – it’s not as bad as it looks! And I’ll tell you why. First of all I though I’d introduce you Google Insights. It may well turn out to be your new best friend. [...]
UK Social Media Usage
Here’s a sharp-looking presentation produced by Simply Zesty that shows social media usage in the UK. Most of the animations on this subject analyse social media use in the US or the entire world but very seldom focus on its use just in the UK. You’ll notice that 90% of people trust recommendations made by [...]
Therapist’s Google Adwords campaign generates 60% fewer leads in 1 year
I was at a networking event for complementary therapists in London last week. It was an opportunity* for therapists to support one another, share experiences and give advice and support. After we had had our sandwiches and mini-sausages I got into a conversation with a Therapist concerning his Google AdWords marketing activity. It started off [...]
Research into health professionals’ marketing activities
Below are the results of some research we carried out a few months ago. In total 44 health professionals – including acupuncturists, osteopaths, physios and massage therapists – took the survey. These results won’t come as a surprise to many. The overwhelming majority find it almost impossible to make time for marketing. So much time [...]
Can anyone afford to ignore social media?
These are the key points to the video that I think are most relevant to health professionals: “We don’t have a choice on whether we do social media, the question is how well we do it” Erik Qualman, author of Socialnomics. Personally, I would amend this statement to simply ‘…how we do social media’. Above all [...]
