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How healthy is the UK? 32% of people still don’t value health as a priority

How healthy is the UK? 32% of people still don’t value health as a priority

By Jays Shortt on November 10, 2010

I did some research at the British Library the other day to find out how people’s attitudes are changing to health and wellbeing in the UK. Unfortunately it’s not an easy undertaking as you can well imagine. In fact after having only found arbitrary statistics from a plethora of different sources I realised I wasn’t [...]

Posted in Analysis, linkedin | Tagged cocoon, consumer behaviour, health and wellbeing, health matters, health related websites, internet forums, mintel, online forums, people search, statistics | 1 Response

DOs and DON’Ts when creating a customer satisfaction survey

By Jays Shortt on October 18, 2010

Do you use the internet to gain insights into the satisfaction of your customers? The most important thing you can do when building and managing a website is to listen to your userbase.  It’s all too easy to get carried away with cool designs and unnecessarily complicated new features. As a rule web designers and [...]

Posted in linkedin, Tips | Tagged advice, building a website, cocoon, logic, market research tool, marketing, social network, web design, web designers | Leave a response

How to promote your clinic to a GP surgery

By Jays Shortt on October 13, 2010

Recently on LinkedIn I asked the following question: Has anyone had any success promoting your services to local GP surgeries? Do you have any tips how to increase GP referrals? Thanks The best response was provided by Andre Duquemen of AttractPatientsNow.com. He wrote: Hello Jays, I built my business around working with local GPs and [...]

Posted in Feature, Guest Article, Tips | Tagged advertising, advice, cocoon, complementary and alternative therapies, free tools, gp practices, marketing, recommendations, referrals | Leave a response

Cocoon Health is getting ready for an upgrade

By Jays Shortt on October 13, 2010

At Cocoon Health we’re planning for the next big push in the network’s development to make the experience for all our users the very best it can be. We’ve now finished defining the next phase of development which will see the introduction of an advertising and blogging system for health professionals. So, for a small [...]

Posted in linkedin, News, Press Release | Tagged advertising for therapists, blogging, building a website, cocoon, history, improvements, social network, web design | Leave a response

Half of UK GPs either provide or recommend alternative therapies

By Jays Shortt on September 16, 2010

How we can help complementary and alternative therapists increase referrals from GPs It’s our goal at Cocoon Health to build the perfect referral network for all types of health care professionals. We want to see thousands of GPs recommending the very best complementary and alternative therapists to their patients. GPs will be able to perform [...]

Posted in linkedin, Tips | Tagged clinical research, cocoon, complementary and alternative therapies, complementary therapists, gp practices, health benefits | Leave a response

Do’s and don’ts of homepage design for freelance therapists and personal trainers

By Jays Shortt on September 3, 2010

I have had a number of therapists and personal trainers asking me for advice re: homepage design recently so I though I should make this subject the topic of today’s post. Just bear in mind always, no homepage is ever really complete. in order to stay ahead of the crowd it’s essential you never rest [...]

Posted in Tips | Tagged advice, cocoon, list, web design | Leave a response

2 months free advertising for the UK’s health schools and colleges. Offer ends soon!

By Jays Shortt on August 24, 2010

Now that Cocoon Health’s adserver has been setup we’re reaching out to the UK’s health colleges and course providers. We are offering course providers 2 free months advertising on the site. The network is already home to over 1000 complementary therapists and fitness professionals. All we need from you is a 300x250px jpeg or gif [...]

Posted in Special Offer | Tagged cocoon, marketing, networks, special offer, support | Leave a response

The Starter Cocoon: a powerful tool for therapists and fitness professionals to attract clients and keep them

By Jays Shortt on August 23, 2010

Finally it’s here! After hours of coming to grips with Screenflow, we’ve managed to put together a video tour of the Starter Cocoon. It’s designed for health professionals and their clients. In the video you’ll see how the Starter Cocoon profile appears to its owner – in this case the fictitious ‘Amanda Stokes’. We hope [...]

Posted in Press Release | Tagged admin, cocoon, social media, tutorial, video | Leave a response

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