consumer behaviour
Market research: Characteristics of the health aware
This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]
Market research: Characteristics of a health freak
This is the first in a series of posts summarising the results of a survey focused on understanding consumer attitudes towards health, wellbeing and health lifestyles in the UK. If you have clients or patients it can often help to categorise them into groups according to their attitudes as this provides a very useful way [...]
How healthy is the UK? 32% of people still don’t value health as a priority
I did some research at the British Library the other day to find out how people’s attitudes are changing to health and wellbeing in the UK. Unfortunately it’s not an easy undertaking as you can well imagine. In fact after having only found arbitrary statistics from a plethora of different sources I realised I wasn’t [...]
Number of people in the UK searching for natural and alternative health on Google drops 30% since 2004
It’s true, people aren’t searching on Google for natural and alternative medicine the way they were in 2004. But don’t panic – it’s not as bad as it looks! And I’ll tell you why. First of all I though I’d introduce you Google Insights. It may well turn out to be your new best friend. [...]
