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Market research: Characteristics of the health aware

By Jays Shortt on November 17, 2010

This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]

Posted in Analysis | Tagged consumer behaviour, health advice, health benefits, health matters, market research, marketing, research, statistics | Leave a response

Market research: Characteristics of a health freak

By Jays Shortt on November 12, 2010

This is the first in a series of posts summarising the results of a survey focused on understanding consumer attitudes towards health, wellbeing and health lifestyles in the UK. If you have clients or patients it can often help to categorise them into groups according to their attitudes as this provides a very useful way [...]

Posted in Analysis | Tagged consumer behaviour, fruit and veg, health advice, health freaks, market research, research, statistics, stressful lifestyle, superfoods | Leave a response

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