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Market research: Characteristics of the health aware

By Jays Shortt on November 17, 2010

This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]

Posted in Analysis | Tagged consumer behaviour, health advice, health benefits, health matters, market research, marketing, research, statistics | Leave a response

How healthy is the UK? 32% of people still don’t value health as a priority

How healthy is the UK? 32% of people still don’t value health as a priority

By Jays Shortt on November 10, 2010

I did some research at the British Library the other day to find out how people’s attitudes are changing to health and wellbeing in the UK. Unfortunately it’s not an easy undertaking as you can well imagine. In fact after having only found arbitrary statistics from a plethora of different sources I realised I wasn’t [...]

Posted in Analysis, linkedin | Tagged cocoon, consumer behaviour, health and wellbeing, health matters, health related websites, internet forums, mintel, online forums, people search, statistics | 1 Response

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