marketing
Market research: Characteristics of the health aware
This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]
DOs and DON’Ts when creating a customer satisfaction survey
Do you use the internet to gain insights into the satisfaction of your customers? The most important thing you can do when building and managing a website is to listen to your userbase. It’s all too easy to get carried away with cool designs and unnecessarily complicated new features. As a rule web designers and [...]
How to promote your clinic to a GP surgery
Recently on LinkedIn I asked the following question: Has anyone had any success promoting your services to local GP surgeries? Do you have any tips how to increase GP referrals? Thanks The best response was provided by Andre Duquemen of AttractPatientsNow.com. He wrote: Hello Jays, I built my business around working with local GPs and [...]
How gyms, spas and clinics can use FourSquare to attract new clients and improve customer loyalty
Yes, I run a gym/spa/clinic, but what is FourSquare and why should I care? Depending on how tech-savvy you are, you may or may not have heard about FourSquare. It’s a location-based social media platform that allows you and your friends to share your location with one another. Users can check-in to public places or [...]
2 months free advertising for the UK’s health schools and colleges. Offer ends soon!
Now that Cocoon Health’s adserver has been setup we’re reaching out to the UK’s health colleges and course providers. We are offering course providers 2 free months advertising on the site. The network is already home to over 1000 complementary therapists and fitness professionals. All we need from you is a 300x250px jpeg or gif [...]
Get your professional body to recommend you to the network
I want to thank all our members for the feedback, ideas and encouragement we have received – almost 1,000 professionals now have a Cocoon on the network. As a social enterprise, we wouldn’t be able to do it without you. Many of you have suggested that we contact all the UK’s professional bodies and regulatory [...]
Therapist’s Google Adwords campaign generates 60% fewer leads in 1 year
I was at a networking event for complementary therapists in London last week. It was an opportunity* for therapists to support one another, share experiences and give advice and support. After we had had our sandwiches and mini-sausages I got into a conversation with a Therapist concerning his Google AdWords marketing activity. It started off [...]
Research into health professionals’ marketing activities
Below are the results of some research we carried out a few months ago. In total 44 health professionals – including acupuncturists, osteopaths, physios and massage therapists – took the survey. These results won’t come as a surprise to many. The overwhelming majority find it almost impossible to make time for marketing. So much time [...]
