research
Market research: Characteristics of the health aware
This post is in a series of posts summarising research on UK consumers’ attitudes to health and wellbeing, 201o. Click on the link to find out about health freaks. Health Aware (19% of UK) this group is interested in and are fairly knowledgeable about health matters, more than three in ten say that they are [...]
Market research: Characteristics of a health freak
This is the first in a series of posts summarising the results of a survey focused on understanding consumer attitudes towards health, wellbeing and health lifestyles in the UK. If you have clients or patients it can often help to categorise them into groups according to their attitudes as this provides a very useful way [...]
Therapist’s Google Adwords campaign generates 60% fewer leads in 1 year
I was at a networking event for complementary therapists in London last week. It was an opportunity* for therapists to support one another, share experiences and give advice and support. After we had had our sandwiches and mini-sausages I got into a conversation with a Therapist concerning his Google AdWords marketing activity. It started off [...]
Research into health professionals’ marketing activities
Below are the results of some research we carried out a few months ago. In total 44 health professionals – including acupuncturists, osteopaths, physios and massage therapists – took the survey. These results won’t come as a surprise to many. The overwhelming majority find it almost impossible to make time for marketing. So much time [...]
